No Boundaries

I must admit that I’m getting more and more exasperated with the Apple v Adobe war that has been raging for about a half of a year now. I’m sure that I don’t have any idea as to the direction that the Internet may be taking in the near future and I’m equally sure that no-one else does either. I think that the original scheme was that the internet would become a set of pipes which delivered expensive curated content to a few walled-gardens where those loyal to the particular hotel-keep would consume in contented oblivion while shelling out a considerable sum on a monthly basis for devices, connections, apps, emags and eshows, bumpers and all other necessary appurtenances. Beyond the walled gardens would be a virus-ridden, porn-infested, aesthetically-unappealing hell that best be left alone by any of any common sense. The internet would be third-world in character, as if crafted by the likes of Joan Didion or Somerset Maugham.

Google and it’s Android have busted this all wide open, sending Palm into the arms of HP and everybody else back to the drawing board. Long live liberation.

This would be good and nice, were it true, but it is complicated by Apple’s success in widely distributing both the iPad and the iPhone, the failure to launch, thus far, of all but a few Android devices which can hope to rival Apple’s creations, and Adobe’s failure to fully grasp the true condition that it’s condition is in.

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Here we are again. Sorry. It is a hot topic that has already warn thin to those who are less intrigued by all things digital. I just have a few thoughts about it, which I must spew, and then I will leave it be until the next thing happens. I’m tempted to promise that I will drop the subject entirely. But I cannot. Like a hardened viewer of Lost or the Celebrity Apprentice, I have no free will in the matter any longer and must only follow the “story” as it unwinds.

Since my last post on Flash and the Ipad a few things have come up. First I’ve spent a fair amount of time working in the Adobe CS5 environment and am prepared to declare it a success, if not a riotous success. The changes from CS4 to CS5 are substantial compared with those from CS3 to CS4. Second, I’ve spent several hours in the Adobe developer week online seminars which mainly pertained to all matters of Flash, Flex and, in my case PHP.  Third, and most importantly, I’ve watched the Google IO developer conference both via the two keynote addresses on YouTube and through zeitgeist monitoring of the phrase Android in the twittisphere. All of these lead me to believe that Flash is off-the-mat and in a much stronger position than I had formerly thought.

Regarding CS5, there are major improvements in every program and the new Flash Builder would be an enormous success if it weren’t for the Apple debacle and the inability of many other devices to handle the bulky files for which Flex is famous. Also the InDesign features which enable Flash handling of interactive InDesign documents work. This is a big deal because it opens the web, or at least the portion of the web which is open to Flash, to a myriad of print designers. The feature was promised in CS4 and was bungled severely. Flash Professional/Flash Builder integration is also happening. Though I’ve encountered a few serious glitches in the hand-off between programs. This is probably me just stumbling about without an appropriate reference book.

Regarding the Adobe developer week seminars, I left with a sense of the power of the Flash Professional IDE in particular for the development of mobile applications.  The oft-repeated statement that Flash is a non-starter for mobile devices because it is dependent on the mouse-over property is patently false. The opposite is, in fact, now true, where Flash is a much better platform for programing hand gestures and so forth than are other approaches. The only potential barrier to this is the possibility of Apple litigation — Apple recently patented a large number of hand gestures used on mobile devices and the Adobe methods for programatically implementing these were developed with the iPhone in mind. I left the seminars generally joyous but disappointed in two major areas: one was that a rumored feature for copying Flash files as HTML5 for pasting into Dreamweaver isn’t present.  The second is that PHP support remains poor, or at least confusing, particularly in the case of AMF. I found myself chasing the same 2.0 version of AMFPHP that didn’t exist a while ago and doesn’t appear to exist still today.

I watched the two Google keynotes with a growing sense of horror — like watching a huge, all powerful Oprah capable of devastating everything in it’s path, but, because of general benevolence, not doing so. These are, without question, the smartest guys and gals in the room. I could go into a lengthy outline of what they are working on for Android, their alternative to the Apple OS for mobile devices, but it would be better to direct the reader to both keynotes on YouTube ( the second being the more significant). The thing that I find most shocking about Google is the amount of progress that they have made in only a year, and the breadth of areas in which they have made progress.

The big take-aways, in my opinion, beyond the simple one that Google is really very scary, is that Android will become a dominant player in the mobile space, that it runs Flash extremely well, and that Flash will almost certainly be the dominant development environment for both sites and apps optimized for Android. The second Google keynote concluded with a confab of CEO’s (Google, Adobe, Intel, Logitech, Sony, BestBuy and DishTV). They collectively ridiculed Apple’s closed-garden approach and laid out plans for  Android-driven Google TV and the coming interplay between web, tv and mobile Android environments. Given Apple’s current litigation with HTC and Nokia, the battle lines in the mobile wars are now drawn: Apple versus pretty much everyone else with the exception of a Switzerland in Microsoft.

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I need to both: wrap-up Sundance while I can still remember all of  it, and post my Vancouver images from last November. But I’m currently enthralled, although less and less every day, with the above-titled phenomena.  And I mean phenomena in the scientific sense of the term. I think business schools will be studying exactly what happened over the last week-and-a-half  for a long time to come.  My focus has shifted from the merits of Flash, which was the core of the debate, to Twitter, social marketing campaigns and how everything is very different these days.

My personal opinion about what happened is:  Apple, having opposing lines of business: selling gizmos and selling stuff that runs on gizmos, crossed something of a rubicon.  They were faced with either marketing their device with an obvious and important feature missing or giving up the ability to control and monetize all sorts of things that run on the device.

Apple chose a bold and aggressive path.  They targeted Flash as very bad for almost anything (or Adobe as lazy at any rate) and themselves as providers of a forward-looking salve to the badness in having excluded it. Once that sort of argument is made, retreat isn’t likely. None of this is good for Adobe, but I think, in many ways, it has turned out worse for Apple.

Fresh from a Sundance seminar on social-network marketing, I quickly installed my Tweetdeck when I first heard of the missing Flash content. With the search terms Flash and Ipad, I monitored, every now and then, as the tweetstream unfolded. This proceeded and has outlasted any conventional media coverage and, to me, was just incredible in both sheer volume and the varied directions of the content.

The tweets took three general forms:

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Because Sundance constitutes an onslaught upon one’s thought capacity, I decided it might be good to post here and there throughout rather than wrapping things up at the end. By the end it is difficult to remember what one was thinking at the beginning.

My first day brought me to to a day-long seminar on the marketing of independent film via the various tools, social and otherwise, that constitute the “new media”.  With the exception of one gathering of the mega-webites, the seminar was not well attended which was a bit of a surprise.  The event, organized by Jigsaw Global, was nicely put-together and informative, if only skimming the surface, very lightly, of the subjects at hand.

Presenters included the director of i-Phone gaming for the Adult Swim Network (something to do with after hours programing on the Cartoon Network I think) on building film/television related aps for the i-Phone, a web consultant on the general makings of a new media marketing strategy, and the Microsoft queen of twitter who unveiled a new Windows 7 twitter utility called Look.

There were also two impressive panel discussions: the first was arbitrated by Kara Swisher, of the Wall Street Journal’s allThingsD.com, and involved the content potentates of most of the new media powerhouses including Oprah, Youtube, Facebook and mySpace as well as a token filmmaker and the fellow who did the social media marketing for last year’s Indy films’: “The Cove” and “Food Inc”.  The second panel involved what I would call a PR procurement chain that began with a filmmaker in this year’s festival extending through various obscure new media functionalities to a actual real-life new media designer at the bottom of the food chain.

A few thoughts:

Things are not well in the movie business.  This is not a surprise but things are particularly terrible in the Indy movie business.  This was made most cogent as one filmmaker shouted from the crowd: “People won’t finance our films if they can’t sell them”.  The malaise appears to extend even into the iPhone realm where downloads of film studio aps are falling far short of expectations, and the number of available aps is swamping the potential for any given ap to achieve profitability.  Throughout this presentation I kept thinking: wait until Flash hits the iPhone ap market in the middle of this year.

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A flawed film that changes everything.

OOh OOh I am so excited.  I’ve lost some of my love for the concept of winter. We all fall prey to this moment at some point in life and my time came a while back.  So I could gladly toss my last shovel-full of driveway fluff  (although for some reason or another fluff is in extremely short supply in Park City this year). I’ve also never been much for the holidays. So the one thing that makes winter for me these days is the Sundance film festival and it is just around the corner.  I’ve lucked out again and landed a very high spot in the local’s ticket lottery, allowing me my choice of flicks.  And, there is to be a nice digital presence (seminars on the making of movie marketing with social networks and the new internet) which I intend to check out.  Fourteen films and as many seminars as I can get into should keep my mind whirling.  Which, of course, is my favorite condition of the human condition.

I’m especially interested in Howl (Ginsberg deserves more credit for his influence on everything that came after), Freedom Riders (my journalist parents were part of that whole scene), and films covering John Lennon as a pup and Jean-Michel Basquiat as … (well, you know).  My eldest daughter is forcing me to attend a 3D flick about toads that take over Australia.  Her taste in films is of notorious ill repute.

Since my last post I’ve seen Avatar in 3D and think that everyone who enjoys cinema owes James Cameron a good deal of thanks.  I’m not a Cameron fan per se, having seen only one of the Terminator movies and not having seen Titanic.  On many levels Avatar is bad film.  The plot is tired and clearly directed at reconsideration of American involvement in Iraq.  I have been against that particular war from the get-go, but think the standard progressive take on it (that we did it for the oil)  is almost as lame as the standard conservative take (that we did it because Sadam was a bad bad man and we are a moral country). The answer can be found in a quick gander at the French conflict in Algeria in the early sixties I suspect.  But that is a bit off topic.  Also the aliens are aesthetically lacking.  Many have compared them to smurfs, I think gumby is a better match.

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