May 24 2010

Flash vs the Ipad: Enter the ‘droids

Here we are again. Sorry. It is a hot topic that has already warn thin to those who are less intrigued by all things digital. I just have a few thoughts about it, which I must spew, and then I will leave it be until the next thing happens. I’m tempted to promise that I will drop the subject entirely. But I cannot. Like a hardened viewer of Lost or the Celebrity Apprentice, I have no free will in the matter any longer and must only follow the “story” as it unwinds.

Since my last post on Flash and the Ipad a few things have come up. First I’ve spent a fair amount of time working in the Adobe CS5 environment and am prepared to declare it a success, if not a riotous success. The changes from CS4 to CS5 are substantial compared with those from CS3 to CS4. Second, I’ve spent several hours in the Adobe developer week online seminars which mainly pertained to all matters of Flash, Flex and, in my case PHP.  Third, and most importantly, I’ve watched the Google IO developer conference both via the two keynote addresses on YouTube and through zeitgeist monitoring of the phrase Android in the twittisphere. All of these lead me to believe that Flash is off-the-mat and in a much stronger position than I had formerly thought.

Regarding CS5, there are major improvements in every program and the new Flash Builder would be an enormous success if it weren’t for the Apple debacle and the inability of many other devices to handle the bulky files for which Flex is famous. Also the InDesign features which enable Flash handling of interactive InDesign documents work. This is a big deal because it opens the web, or at least the portion of the web which is open to Flash, to a myriad of print designers. The feature was promised in CS4 and was bungled severely. Flash Professional/Flash Builder integration is also happening. Though I’ve encountered a few serious glitches in the hand-off between programs. This is probably me just stumbling about without an appropriate reference book.

Regarding the Adobe developer week seminars, I left with a sense of the power of the Flash Professional IDE in particular for the development of mobile applications.  The oft-repeated statement that Flash is a non-starter for mobile devices because it is dependent on the mouse-over property is patently false. The opposite is, in fact, now true, where Flash is a much better platform for programing hand gestures and so forth than are other approaches. The only potential barrier to this is the possibility of Apple litigation — Apple recently patented a large number of hand gestures used on mobile devices and the Adobe methods for programatically implementing these were developed with the iPhone in mind. I left the seminars generally joyous but disappointed in two major areas: one was that a rumored feature for copying Flash files as HTML5 for pasting into Dreamweaver isn’t present.  The second is that PHP support remains poor, or at least confusing, particularly in the case of AMF. I found myself chasing the same 2.0 version of AMFPHP that didn’t exist a while ago and doesn’t appear to exist still today.

I watched the two Google keynotes with a growing sense of horror — like watching a huge, all powerful Oprah capable of devastating everything in it’s path, but, because of general benevolence, not doing so. These are, without question, the smartest guys and gals in the room. I could go into a lengthy outline of what they are working on for Android, their alternative to the Apple OS for mobile devices, but it would be better to direct the reader to both keynotes on YouTube ( the second being the more significant). The thing that I find most shocking about Google is the amount of progress that they have made in only a year, and the breadth of areas in which they have made progress.

The big take-aways, in my opinion, beyond the simple one that Google is really very scary, is that Android will become a dominant player in the mobile space, that it runs Flash extremely well, and that Flash will almost certainly be the dominant development environment for both sites and apps optimized for Android. The second Google keynote concluded with a confab of CEO’s (Google, Adobe, Intel, Logitech, Sony, BestBuy and DishTV). They collectively ridiculed Apple’s closed-garden approach and laid out plans for  Android-driven Google TV and the coming interplay between web, tv and mobile Android environments. Given Apple’s current litigation with HTC and Nokia, the battle lines in the mobile wars are now drawn: Apple versus pretty much everyone else with the exception of a Switzerland in Microsoft.

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Apr 4 2010

Happy New Year and The New World Order

Here we go. The calendar has rolled around again to the beginning of yet another baseball season. It is the all-too-often-way-too-brief period when those of us, who are faithful to the mighty Chicago Cubs, can truly believe that all will go well and that this year is, indeed, the year of Cubby Blue and not the Cubby blues. Those who can’t comprehend should contemplate Camus’ “The Myth of Sisyphus”. He understood what it is to be a Cub’s fan: that there is an absurd pleasure in the act of rolling of the rock to the top of the hill, only to somehow find it at the bottom again, and begin the process anew. As a child of sunny summer places, he knew that: if you are under the open afternoon sky and it is summer and you are alive, things can’t really be all that bad.

This new year finds us in heady and important days for the late-middle parts of a rather nasty recession. Apple has, perhaps, forced an enormous change in the way we consume our, well, everything; a new iteration of Adobe’s Creative Suite is about to appear as if from nowhere; and, at least where I live, Spring has suffered an enormous setback. A whole passel of nasty storms, over a five-day period, has dumped 30 to 50 inches of fresh whiteness all over the Wasatch Mountains at the close of what had been a snow-depleted Winter. This results in a temporary suspension of belief in the concept of Spring which can only be relieved with the onset of televised baseball from distant lands.

The assault on Flash by Apple and the belief that this will result in a resurgence of an economically-viable old media in modified form is the really big story: a thing that may make a difference in the way people go about their lives five-years hence.  Whether this will all pan out remains to be seen. The success of the “magical device” and pending tablets of similar functionality is undeniable. That this will resuscitate old media is a much dicier question. The answer is probably no and this last hopeful emergence is a bit of a sad ghost-dance. It would be a very good thing if everyone who watches kittens-flushing-toilets on YouTube suddenly switched to reading lengthy articles, full of thought, complicated sentence structure and good design, on their portable devices. Unfortunately this great hope for a new world order relies on a certain sensibility on the part of the public which has, long ago, left the building. Free is difficult to beat as well. If the accumulators of others work could just disappear before those who actually do the work which is accumulated, that would be a small step in the right direction.

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May 14 2009

Dearest Adobe: Time to Rethink the Business Model

Warning:  This is a long and boring post.

It’s been a few months since the Fall ’08 release of Adobe CS4 and I’ve moved slowly through the various learning curves of the Design Premium products.  I’d like to preface my thoughts with a few statements.  I use both Windows and Mac operating systems at various times, mainly having to do with whom I’m working for or with.  The Adobe interface is generally the same on both platforms.  However many of the programs in the creative suite perform differently on the two platforms and the version of the operating system being run.  I’m not a participant in the Window’s versus Mac debate.  I think they both have upsides and downsides and leave that to the really big thinkers.  I work with mining companies sometimes and they simply don’t do the Apple thing.  Next, I’ve been an Adobe devotee of sorts for a while now.  So I come to every new release with a real sense of jump-up-and-down, yippie, it’s-Christmas-morning giddiness.  And, last, I use the Design Suite only, though I’m toying with Flex.  Where it falls into the system that Adobe uses to organize its products is somewhat unclear to me.

Now on to the brass tacks: Continue reading